SUMMER FRIDAYS
“Whats your events strategy?”I heard someone ask this recently on an investor call and it made me think. Do we have ‘an events strategy?’ Short answer I suppose is “bi weekly hangs with friends does that count?”.So what is it? Well, we’re growing a pretty loyal following around Lisbon, Ericeira and the Algarve and via socials on our close friends network. So every two weeks we’re taking ūmmi friends and family to another of our spots we’re proud to work with and have a couple hours of free drinks and snacks. No big plan but we have a feeling it’s...
STUDENT BRAND AMBASSADORS
Hey,Since we’re growing fast and figuring out things as we go, we don’t really have a jobs page so we wanted to let you know that we’re growing and need some help. We’ll be expanding our B2B presence in France this summer and will be looking for some help on the ground. From sales people to brand builders, if you’re in the SW France, hit us up.We’re also growing our DTC footprint in Portugal and launching into Copenhagen and Hamburg, and are hiring some student brand ambassadors in those countries. Whats a student brand ambassador? Well, someone who is in...
ŪMMI HARD KOMBUCHA – NOW IN CANS!
ŪMMI HARD KOMBUCHA – NOW IN CANS! Since day one we have wanted to ensure transparency with our consumer base about our entire process from brewing to packaging and more. One thing that always came up when we have spoken with investors, bars, customers is the “they are beautiful but why do you only sell ūmmi in 500 ml bottles?”. Well, essentially because we wanted to continue that line of transparency and since we are a brand who pledge 1% for the planet we didn’t feel we could produce in cans last year. Primarily its because that for many brewers...
“HOW MUCH DID YOU PAY EVERYONE TO BE IN YOUR CAMPAIGN?”
“HOW MUCH DID YOU PAY EVERYONE TO BE IN YOUR CAMPAIGN?” The short answer is nothing. Maybe its just the world in which we live these days and the murkiness of influencers and instagram that this is everyones first reaction but this question is one that we’ve heard quite a few times. In fact, they all invested to be part of ūmmi because they believe in what we are doing and the potential of the category that we’re launching in Europe. It takes a while for people to process this as anytime you open Instagram you can find someone selling any number...