Journals

ŪMMI HARD KOMBUCHA – NOW IN CANS!

ŪMMI HARD KOMBUCHA – NOW IN CANS!

ŪMMI HARD KOMBUCHA – NOW IN CANS!  Since day one we have wanted to ensure transparency with our consumer base about our entire process from brewing to packaging and more. One thing that always came up when we have spoken with investors, bars, customers is the “they are beautiful but why do you only sell ūmmi in 500 ml bottles?”.   Well, essentially because we wanted to continue that line of transparency and since we are a brand who pledge 1% for the planet we didn’t feel we could produce in cans last year.  Primarily its because that for many brewers...

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“HOW MUCH DID YOU PAY EVERYONE TO BE IN YOUR CAMPAIGN?”

“HOW MUCH DID YOU PAY EVERYONE TO BE IN YOUR CAMPAIGN?”

“HOW MUCH DID YOU PAY EVERYONE TO BE IN YOUR CAMPAIGN?” The short answer is nothing. Maybe its just the world in which we live these days and the murkiness of influencers and instagram that this is everyones first reaction but this question is one that we’ve heard quite a few times. In fact, they all invested to be part of ūmmi because they believe in what we are doing and the potential of the category that we’re launching in Europe.  It takes a while for people to process this as anytime you open Instagram you can find someone selling any number...

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ŪMMI, THE FIRST EUROPEAN HARD KOMBUCHA

ŪMMI, THE FIRST EUROPEAN HARD KOMBUCHA

A look back at our soft launch in 2021. The end of the year is an amazing time to sit down, celebrate the wins, reflect on the opportunities for next year and regroup for the coming 12 months. So for ūmmi, it’s a unique moment to explore our journey. A year ago, we had a plan with great intentions and the promise of a product. We had some samples that we believed would be a great market fit and confidence in our plan. A year ago, we had a hypothesis around a market fit and the retail partners we believed we could...

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DISTRIBUTION

DISTRIBUTION

By now if you have tried ūmmi the chances are you got it from one of our trusted retail partners.  We’re thankful to each and everyone of them for believing in what we are doing and our mission to enable better choices everyday. So you might be wondering how did we open up these accounts.  After all we’re sold at some of the finest locations including Java rooftop, Da Noi, Mercearia da Mila, Madame Granel, La Point, Poke Bowl in Portugal and Le Couleur Locale, Surfing Kitchen, Waxed, Wasted Talent, Coolin up in France.   So are we working with...

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