Journals

NO MORE WASTED WEEKENDS

NO MORE WASTED WEEKENDS

One of the things that we hear quite often in Portugal is “oh I have heard of Kombucha and I knew there was some alcohol in it naturally but what is ‘hard kombucha’?” Well Hard Kombucha is brewed essentially the same as regular kombucha, and adding a secondary fermentation where sugar is converted into alcohol.  The tea is brewed using organic tea grown at the only tea plantation in Europe on the Azores. So you are probably also thinking, why would we go this extra mile to create hard kombucha?  Essentially because as we have all come to understand our...

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WHY START A HARD KOMBUCHA BRAND?

WHY START A HARD KOMBUCHA BRAND?

Ah what a question.  Well if you read any of Simon Sineks books you will know that having a strong ‘why’ is the foundation of any business or project.   We started planning ūmmi in 2019 through the summer and fall as we had tried a couple of hard kombuchas on trips to the US.  We loved the taste and the benefits of a hard kombucha and could see the potential of bringing this to Europe.  We looked at importing a US version, we looked at creating a recipe there and even finding a copacker to create the product for us. Living...

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NEW FLAVOURS

NEW FLAVOURS

When we started ūmmi we thought long and hard about which flavors to come to market with. Having tried multiple versions of kombucha before there was something we just loved about the original flavor of lemon ginger.  It’s got an amazing bite to it, feels refreshing and for those who enjoy Kombucha already.  For the second we played with quite a few flavors and ended up going for a mixed berry with hibiscus flavor.  Essentially for this one we wanted to have something a little smoother especially for someone who hasn’t tried kombucha before as we feel it’s a great...

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