Sūmmer Fridays

“Whats your events strategy?” I heard someone ask this recently on an investor call and it made me think.  Do we have ‘an events strategy?’ Short answer I suppose is “bi weekly hangs with friends does that count?”. So what is it?  Well, we’re growing a pretty loyal following around Lisbon, Ericeira and the Algarve […]

ūmmi Hard Kombucha, now in cans

  ūmmi hard kombucha – now in cans!    Since day one we have wanted to ensure transparency with our consumer base about our entire process from brewing to packaging and more. One thing that always came up when we have spoken with investors, bars, customers is the “they are beautiful but why do you […]

“How much did you pay everyone to be in your campaign?”

The short answer is nothing. Maybe its just the world in which we live these days and the murkiness of influencers and instagram that this is everyones first reaction but this question is one that we’ve heard quite a few times. In fact, they all invested to be part of ūmmi because they believe in what […]

ūmmi, The first European Hard Kombucha.

A look back at our soft launch in 2021. The end of the year is an amazing time to sit down, celebrate the wins, reflect on the opportunities for next year and regroup for the coming 12 months. So for ūmmi, it’s a unique moment to explore our journey. A year ago, we had a […]